How We Turned a Rising Price Into an 11-Offer, $3.208 Million Sale in Cypress Point
Pompano Beach
Pompano Beach
At 512 SE 28th Avenue in the Cypress Point neighborhood of Pompano Beach, Florida, the homeowner wanted to maximize his equity before buying something smaller and newer. As the market strengthened and the asking price increased, the challenge became helping buyers continue to recognize the property's value.
The transaction demonstrated how we:
Located in Cypress Point within Santa Barbara Estates, 512 SE 28th Avenue offered more than an existing waterfront home. The approximately 0.45-acre property featured an oversized double lot, an Intracoastal waterfront setting, water views, and no fixed bridges to the Atlantic. The property was also zoned residential and offered the potential to build a waterfront dream home.
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The property's size and waterfront position made the land itself a significant part of the opportunity. Buyers could evaluate not only what the property offered today, but also what they could create on the site in the future.
That distinction became central to the marketing strategy.
The homeowner wanted to cash in on his equity and purchase something smaller and newer.
That made maximizing the property's value the primary objective from the beginning. The strategy focused on reaching buyers who could recognize the significance of the property's lot, waterfront position, and future potential.
Because the property offered more than the existing structure, the marketing needed to communicate the opportunity as a whole rather than relying solely on the home's current features.
Most listings follow a familiar pattern. A property enters the market at a certain price, and if it does not attract enough interest, the price comes down.
This property moved in the opposite direction.
As the market strengthened, the homeowner increased the asking price multiple times. That created a different marketing challenge: buyers needed to understand why the property remained worth pursuing as the price changed.
Simply presenting a higher asking price was not enough. The property's underlying value and future potential needed to remain clear.
City redevelopment plans became an important part of that conversation.
By demonstrating the potential effect of redevelopment on the property's future value, we gave buyers additional context for evaluating the opportunity as the asking price increased.
The property's physical characteristics provided another important piece of the story.
Its oversized lot, Intracoastal setting, water views, and no fixed bridges to the Atlantic created an opportunity that could not be evaluated solely by looking at the existing home. Buyers could consider the possibility of creating a future waterfront residence designed around their own vision.
That helped shift the conversation from simply asking what the property was worth today to considering what made the site valuable in the first place.
Click any image to view it in detail.
The marketing strategy was designed to present the property at its strongest from the beginning.
The first step was a pre-listing staging consultation to prepare the home for a polished, showcase-ready presentation. That was followed by professional photography, video, a 3D virtual tour, twilight photography, and drone imagery.
Paid advertising across Google, Facebook, Instagram, and Bing expanded the property's exposure beyond buyers already familiar with the listing. An international marketing program also helped broaden the potential buyer pool.
The campaign was designed to make the property's larger opportunity easy to understand across every marketing channel.
The property ultimately received 11 offers, demonstrating that buyers continued to see value in the property even as the asking price increased during the marketing process.
Buyer feedback reinforced the positioning. The size of the lot and the view stood out, while the potential to build a dream home gave buyers another reason to look beyond the existing structure.
For the homeowner, the resulting competition created the opportunity to pursue the equity goal that had driven the sale from the beginning.
The property originally entered the market at $2,850,000 and ultimately sold for $3,208,000, representing $358,000 above the original asking price.
The final transaction was a cash sale.
The significance of the result was not simply the final number. The property continued to attract buyer interest despite multiple price increases, which was one of the accomplishments the seller was most proud of.
The sale achieved the homeowner's primary objective of maximizing equity before downsizing.
Despite multiple increases to the asking price, the property continued to attract strong buyer interest and ultimately sold for more than $3 million.
The homeowner was grateful that the marketing connected the property with a buyer who recognized the value of its land, waterfront setting, and future potential.
The right buyer recognized the property's full potential and delivered the result the homeowner was seeking.
For some waterfront properties, the land can be just as important to the buyer as the home itself.
At 512 SE 28th Avenue, the property's oversized lot, Intracoastal setting, views, and potential for a future dream home gave buyers multiple ways to recognize its value. As the market strengthened and the asking price changed, communicating those qualities became increasingly important.
For homeowners considering the sale of a unique waterfront property, the broader lesson is that effective marketing should do more than document what exists today. It should help the right buyers understand what makes the property valuable, distinctive, and difficult to replace.
The right positioning can connect a unique property with the buyer who recognizes its full potential.
Homeowners considering their next move can explore homes currently for sale to see what is available in the market.
The value of this property extended beyond the existing home. Its oversized double lot, Intracoastal setting, no-fixed-bridge access, and residential zoning created long-term potential that buyers needed to understand. We emphasized both the property as it existed and what could potentially be created there, giving buyers a fuller picture of the opportunity.
When the lot, location, or waterfront position carries significant value, the marketing should not focus only on the existing structure. We look at elements such as lot size, water access, views, zoning, and future possibilities, then present those features clearly so buyers can understand the property's broader potential.
A higher asking price can make sense when market conditions and buyer demand support it, but the property's value still has to be communicated clearly. Price increases should be based on evidence, not optimism alone. Strong presentation, relevant market context, and continued buyer interest help determine whether a revised pricing strategy remains justified.
A distinctive property should be marketed around the qualities that are hardest to replace. Land, waterfront position, views, access, and future potential can sometimes matter as much as the home itself. The strongest strategy identifies those enduring advantages and presents them in a way that helps buyers understand both the property's current value and its longer-term opportunity.
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Photography by AccuTour
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